If you’re just getting started on using Instagram for business, this is the course for you! In this workshop we’ll cover the basics of using Instagram for business and show you how to plan, manage, and optimize your Instagram strategy
Once you’ve signed up for the free workshop, you will receive a new lesson each day for one week, and you can work at your own pace.
Plan, curate and organize your content strategy
What You’ll Learn in the Introduction to Instagram for Business:
How to craft an effective Instagram profile
Learn how to write an Instagram bio that is optimized for targeted keywords related to your industry, and what you need to include to help your business stand out.
The three ‘C’s to planning your Instagram
Understand why you should plan and manage your content ahead of time, and see how to organize a content calendar for Instagram. Plus, learn the posting techniques that could help you beat the Instagram algorithm and gain new followers.
How to write a compelling Instagram caption.
Craft a caption with a clear call to action. Learn how to encourage your followers to participate in a group discussion, contest, or campaign, and how to break up your text to engage the wandering eye.
How to curate a gorgeous Instagram feed.
Learn how to visualize your overall content strategy and view your Instagram profile as an entire feed in order to establish a branding standard that appeals to larger audiences.
Hashtag strategy and research Understanding your core audience members is key to finding success on Instagram. Learn how to research hashtags that are targeted to your business and will help you grow engaged communities.